PM-International network marketing

April 25, 2007 in MLM Companies

Self-made M-L-M kaiser

LIKE any slick marketing guru, multi-millionaire entrepreneur Rolf Sorg is highly conscious of appearance and attire.

His PM-International network marketing distributors and executives are expected to wear business suits when meeting him even after-office hours.

Founder of one of Germany’s fastest-growing companies with an annual sales turnover of 100 million euros – and with 30% yearly growth targeted – the 43-year-old Sorg comes across as all business-like with nary a chuckle.

Based in Speyer, PM International was established in 1993 by Sorg, who had then just qualified as a car mechanic before getting into multi-level marketing (M-L-M) and establishing his own business.

Today, his company is ranked No. 3 among the top 10 most innovative companies in Germany where there are 230,000 registered companies.

Sorg’s appearance at a local restaurant near his headquarters was timed for about 90 minutes – just enough for an interview with StarBiz and to give a pep talk to 38 of his top Malaysian distributors.

Speaking through his interpreter and public relations man Volker Reinle-Carayon, the self-made tycoon knows enough English to interject when necessary.

Said Sorg: “Our main market is in Europe where 95% of our sales are achieved. Our main competitors are LR International, Herbalife and Forever Living Products which are also doing good sales in Europe. Indirect competitors include all companies dealing in health food and supplements.”

According to him, the direct-selling market in Germany is officially worth 2.8 billion euros but that figure doesn’t take into account multi-level marketing sales that account for 70% of the actual sales turnover.

Rolf Sorg

Therefore, a more accurate number would be 8 billion euros. And Germany is the No. 1 direct-selling market in Europe.

“But we are working in the niche market of premium products,” explains Sorg. “And we own our own patents. Our products are not cheap but they work at getting nutrients into your system at the cellular level. And this has been scientifically proven.”

“We have our own Scientific Advisory Board headed by Dr Gerhard Schmitt, a world-renowned nutrition scientist of over 20 years experience in nutritional supplementation. He and his team of professionals developed the Fitline products and its delivery concepts.

“The results of our research work have been replicated by clinical studies made in accordance with our government’s Food Administration body. With such backing, we can substantiate our claims in our marketing campaign.”

“Basically, we have achieved an absolute breakthrough in raising our body’s absorption rate of nutrients in food. Not just 20%-30% but in numbers that we don’t really know yet. This means our body will be boosted with greater energy from the same quantity that we consume.”

“This year, we are targeting 10% growth per month. Within the last four years, we have achieved between 30% to 58% growth.”

At the convention attended by some 6,000 distributors from mainly Europe, Dr Schmitt talked about the breakthrough in increasing efficiency in the nutrient uptake of the body with an incredible absorption rate”.

PM-International is ranked third among the top 100 most innovative (medium size) companies in Germany and rated by Dun & Bradstreet as one of the world’s leading information resource companies with a 1AA1 and 100/100 points credit rating.

The company has distributors in over 30 countries, mainly in Europe. Malaysia is the only Asian country that it has distributors.

At the convention, Sorg said Malaysia was primed as the launching pad for the company to expand in the Asia-Pacific, starting with next year’s convention in Kuala Lumpur. “Certainly, we are keen to go into markets like Japan and China, as we are a premium brand.”